With its production capabilities, quality standards, and strong R&D and innovation capacity, Vestel is a market shaper not only in Turkey but also in global markets as well as Turkey’s image and pride with its technology exports to the world. 

Vestel operates in the areas listed below:

• electronics,
• household appliances,
• digital and mobile products.

Vestel is a global group of companies comprised of 26 companies in total,18 of which are located abroad. With its nearly 16,000 employees, production capacity built on advanced technology, and contribution to country’s exports, Vestel represents an important source of power for the Turkish economy. Vestel, which is one of the world’s leading ODM (Original Design Manufacturer) providers in consumer electronics and household appliances, is one of the three largest TV producers and among the top five white goods manufacturers in Europe.

A strong and wellknown brand domestically, Vestel is also the leader of the Turkish TV market and one of the top three players in the Turkish white goods market. Moreover, Vestel is among the ten most recognized brands in Turkey. Vestel’s manufacturing facilities are located in Manisa. Established over a 1.2 million m2 area in Manisa, Vestel City is one of Europe’s largest industrial manufacturing complexes operating in a single location. Vestel, a prominent  technology powerhouse in Turkey and globally, strives in full pace to complete its Industry 4.0 transformation and switch to fully automated smart factories. Apart from operating as an ODM provider in  international markets,

Vestel also carries out branded product sales through the wellknown regional brands acquired and the global brands held under the brand licensing agreements. Vestel’s partnerships with Sharp in white goods and Toshiba in TVs under brand licensing agreements will further strengthen its position in the European market. Vestel reaches a wide consumer base through the “multi-brand and multi-channel strategy” which it pursues in the domestic market and boasts one of Turkey’s most extensive sales and after-sales service networks. Vestel appeals to different consumer tastes in 155 countries with its wide range of products, which reflects its competencies in technology development, design and product customization.

Accounting for approximately 90% of Turkey’s exports in TVs and 30% in white goods, Vestel has been an unwavering export leader in the Turkish electronics sector for the past 21 years of the most important agenda items for industrial giants around the world is the adaptation to Industry 4.0. This transformation is essential for all companies operating in the manufacturing sector to maintain their competitive power.

We are further strengthening our competencies in industrial design, innovative product development and software through our efforts and investments for the industry 4.0 transformation. Vestel elektronik has been undertaking exemplary efforts on a global basis for the industry 4.0 transformation for more than four years. The  implementation of TPM activities for years provides Vestel with an advantage in adapting to Industry 4.0.

R&D will always remain as our most distinct competitive advantage. Our well-versed R&D team of over 1,600 people and our R&D organization abroadwill propel Vestel further. We are strengthening our competencies in industrial design, innovative product development and software with our efforts and investments for transition to Industry 4.0. The Industry 4.0 transformation is of vital importance for us to increase our competitiveness in the global arena and be ahead of our competitors.

Currently, all of our products, from white goods to TVs, have become smart. In the next phase, we are planning to provide complementary services along with our products in order to make the  lives of consumers easier and facilitate transition to a smart life. Our collaboration in white goods with Amazon, which is announced at the IFA, is the first concrete step towards this goal.